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These emails include elements outside of simple plain text, including images, colors, different font-styles and more.

Drag & Drop BuilderĬreating eye-catching HTML emails is essential for small businesses for getting newsletters and promos read in the inbox. There are many features and capabilities you’ll want to consider and evaluate before choosing the best email marketing tool for your small business. Today’s email marketing platforms do more than just send email to your list. But with so many possible options to choose from, what is the best email marketing tool for your small business? What Features Should I Look for in an Email Marketing Tool? And it’s valuable in no small part because while it may be hot to have a cool Instagram page right now, IG is still driven by an algorithm emails go right into a prospect’s inbox, which means a formula isn’t deciding who sees your best stuff.Įmail marketing is a tremendous relationship-building channel. There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses, in part because they have more flexibility with their brand and image. The decisions they make around tech tools and software suites are often more important than a bigger company, because they need tools that inherently make it easier to run a quality business with less. Small businesses have a lot to focus on – without the budget and resources of a midsize or enterprise company.